Levi’s
DREAM WEAVERS
Around 95 percent of dreams are forgotten by the time a person gets out of bed. Maybe that’s too damn early. Maybe if dreams came true, we would never forget them. Maybe Levi’s can make that happen. What we can inspire with denim, what we can make out of denim, is only limited by the depths of our imagination. That’s why we’re called the Dream Weavers.
Kenny Chesney the Dreamer
In 2007, a little known artist named Taylor Swift was set to open for Kenny Chesney. Then, she was pulled from the set because of her youth, because a beer company became the tour’s sponsor. So, Kenny Chesney wrote Taylor a massive check, and she used this money to pay her band, and purchase tour buses - fueling her dream. In honor of the man who makes dreams come true we are making Kenny Chesney the face of our new campaign.
The Met Exhibition: Dreams and Denim
Dreams come to life in all kinds of ways, just ask Freddie Krueger. Se horrifique! But we’re not hear to make the nightmares come true, we’re here to show you how beautiful dreams are. That’s why we’re partnering with the Metropolitan Museum of Art to showcase world-renowned Surrealist artists like Salvador Dali, new artists who use dreams as inspiration, and multi-discipline artists who use denim as a medium.
Without a pair of comfortable work pants, would we have the Hoover Dam? How about the first inter-continental railroad? The Golden Gate Bridge? The answer is likely, yes. But we’ll be damned before anyone knows that. To honor the workers who bled and sweat in denim work jeans, we are paying homage by sponsoring notable construction projects.
Hoover Denim
#denimdreams
To encourage people to write down their wildest dreams, we will be introducing a hashtag that users will add when documenting their midnight journeys. Sometimes, the best ideas come from our dreams. At the end of the week we will post the craziest five dreams on our socials alongside an AI rendering of the scene.
There’s no better feeling than when someone acknowledges your dream, maybe they even share a similar one, sometimes, it’s hard to tell. Not anymore. Not with custom engraved belt buckles. Now, your dream will be proudly displayed right below the most important piece of a dreamer - their guts.
Your Next Dream is…
Belt it to the World
Vending machines, kiddie rides, gumball dispensers, and now, dream dispensers. Picture this: a four-foot pair of jeans, an irresistible glowing button, and dream suggestions. Travel ideas, culinary urgings, aspirations on a small slip of paper- the dream dispenser is eager to show you your next dream, your next achievable lean into life!